Milk bottle-based ad campaign for the ill-fated “Lift’n’ Peel” show, in which celebrities attempted to hold celebrated DJ John Peel above their heads. (It never went to air because Wacaday presenter Timmy Mallet ended up being hospitalised with groin strain after barely getting Peelie off the ground during the pilot episode). #johnpeel #tv #pilotepisode #ohdear
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